LISTED PROFILE
Luma
Luma is an AI creative platform for generating and editing videos, images, and audio through conversational prompts and reference assets. Its creative agents help users research ideas, explore variations, and refine work within shared projects, combining Luma models such as Ray3.2 and Uni-1 with third-party models. Video tools include text-to-video, image-to-video, footage modification, keyframe controls, and reframing for different aspect ratios. Typical uses include product visuals, social ads, storyboards, and campaign assets. Browser access includes a free entry option, while paid plans provide credit allowances and commercial-use rights.Read full overviewCollapse overview
Luma is an AI creative platform for generating and editing videos, images, and audio through conversational prompts and reference assets. Its creative agents help users research ideas, explore variations, and refine work within shared projects, combining Luma models such as Ray3.2 and Uni-1 with third-party models. Video tools include text-to-video, image-to-video, footage modification, keyframe controls, and reframing for different aspect ratios. Typical uses include product visuals, social ads, storyboards, and campaign assets. Browser access includes a free entry option, while paid plans provide credit allowances and commercial-use rights.
Last checked2026-09-26
01 — OUR TAKE
Who and what it suits
Luma's main appeal is the combination of creative planning, media generation, and editing in one workspace. Its official Ray3.2 documentation describes up to 16 keyframes per clip, footage modification up to 20 seconds, and HDR and EXR output options. These controls are relevant to directed production, although claims about continuity and production quality have not been independently tested for this review. The current pricing page lists Plus at $30 per month, resolving the earlier uncertainty about entry pricing. Credit consumption varies by model and output settings. Standard terms permit training on inputs and outputs, including during paid use; confidential projects require careful review of the applicable agreement.
Best for
- Marketing teams developing product visuals and social ad variations from a shared creative brief.
- Video creators directing generated clips with keyframes or modifying existing footage.
- Designers exploring storyboards, packaging mockups, and campaign concepts with reference assets.
- Creative teams combining image, video, and audio work within collaborative projects.
Not ideal for
- Teams requiring a contractual no-training commitment under the standard individual subscription terms.
- Creators who need commercial-use rights without purchasing an eligible subscription.
- Projects requiring sexually explicit content, which the terms prohibit.
What stands out
- Combines Luma and third-party media models with conversational planning and in-project editing.
- Ray3.2 offers multi-keyframe direction, footage modification, motion transfer, and aspect-ratio reframing.
- Supports HDR generation and 16-bit EXR export for grading and compositing workflows.
- Provides guest collaboration, with shared credits and team management available on business plans.
What to consider
- Generation consumes credits at different rates by model, duration, resolution, and output format; HDR and EXR options increase Ray3.2 credit costs.
- Commercial rights apply to output created during an active subscription that permits commercial use; free access should not be treated as a commercial license.
- Standard terms allow model training using paid and free inputs and outputs, with broader public-display rights during free use. Deleting an account does not revoke licenses for content already incorporated into Luma's systems or models.
- Outputs may contain errors, resemble other users' results, or involve third-party rights. Review generated assets before publication.